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After last Tuesday’s earthquake in Haiti, a flood of donation efforts began. One of the more notable ones that I heard about was the Red Cross’s donation via text message. By texting HAITI to 90999, users could donate by having $10 added to their cell phone bill. In the past week, they have raised more than 7 million dollars, solely through texted donations. When I went to the grocery store yesterday, I got prompted at the register to donate by adding money to my bill. I donated an additional $5 that way. In small donations, the Red Cross is getting the money they need to get the job done effectively and efficiently. I wonder how the proliferation of technology will change the look of philanthropy and disaster relief in upcoming years. Props to the Red Cross, not just for the amazing relief efforts they do on a continuous basis, but also for using technology in a way that allows more people to effectively contribute.
Public Radio International (Jan 18, 2010). Text donations aid Haitian relief efforts. Retrieved Jan 18, 2010 from: